About The Insurance Basket

The Insurance Basket (FSP772511) is a Financial Advice Provider that holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice services.

You can find The Insurance Basket listed on the Financial Service Providers Register at


I have been in the Insurance profession since 2005, and have been providing independent advice to clients since 2017. Advice costs nothing, yet it could mean everything to you, your family or your business. The Insurance Basket philosophy is a simple one. Every dollar of insurance cover that you have, should serve a specific purpose. You should not have a penny more than you need or a penny less. What is it that you want? What are your priorities? We are all different. At the “Basket” we are here to advise. Your basket should be balanced and easy to carry. We keep it straightforward, simple, and most importantly understandable.

The conditions of The Insurance Basket licence allow me to provide the following financial advice services:

  • KiwiSaver
  • Personal Life Risk & Medical Insurance
  • General Insurance



At The Insurance Basket, I provide generalised advice about KiwiSaver, limited to the one provider I have chosen to work with. Generalised advice is a non-personalised service where I can help you work out what your risk profile is when it comes to investing and recommend a KiwiSaver fund that matches your tolerance for financial risk. I do not offer investment planning or retirement planning services. If you would like personalised advice about your KiwiSaver, I can refer you to an investment specialist that can help.

Providers The Insurance Basket work with

I have chosen to work exclusively with Generate when helping my clients with their KiwiSaver.

How I am paid

I do not charge any fees for providing general advice about KiwiSaver. The Insurance Basket is paid through the providers who may pay an upfront fee and a small amount of ongoing commission based on funds under management.

Personal Life Risk & Medical Insurance

The Insurance Basket provides personalised advice that takes into account your individual circumstances to determine the personal risk products that best meet your personal goals and needs. I follow a documented advice process that uses your personal situation to work out what’s important to you, what products you need and how much cover you should have in place. I then recommend the provider that offers the cover most suited to your stated preferences.

Providers The Insurance Basket work with

The Insurance Basket have chosen to work with the following personal risk insurers:

  • AIA
  • NIB
  • FidelityLife
  • PartnersLife
  • AsteronLife
  •  Cigna
  •  Accuro

This means that The Insurance Basket will only consider the providers listed above when recommending a product to meet your personal risk insurance needs.

How I am paid

The Insurance Basket does not charge any upfront fees for my risk advisory services. To ensure advice remains accessible, I am paid a commission by the provider of any product you put in place on the back of my recommendation.


General Insurance (Home, Contents & Car)

The Insurance Basket works with you to determine what risks you wish to cover and provides quotes based on the levels of cover you wish to put in place. I will work with you to determine whether there are any particular risks you have that need to be specified during the application process.

Providers The Insurance Basket work with

The Insurance Basket works with the following general insurance providers:

– Blanket Insurance(underwritten by Ando Insurance)

– Vero

– AON Stylecover

How I am paid

In place of an upfront fee, The Insurance Basket is paid a commission by the recommended Insurance provider from the premium you pay for any house, car or contents policy I put in place.

How I manage conflicts of interest and put your interests first.

The services The Insurance Basket offer are provided free of charge to my clients. This is because The Insurance Basket is paid by the providers when one of their products is taken up on the back of my recommendation.

Although The Insurance Basket is paid by the providers, I always put your interests first:

  • I follow a proven 6-step advice process that puts my client’s needs at the heart of the advice process
  • I identify and disclose the maximum level of commission I may get on the back of my recommendation
  • If my recommendation involves replacing the cover, I will provide a comparison of covers and explain what the recommended provider offers that your existing cover does not. I will also let you know if there is anything your existing provider covers that the the recommended provider will not.
  • All my recommendations are provided in writing with an explanation as to how they are based on your individual needs
  • The Insurance Basket completes internal and external reviews of my advice process to ensure I follow a thorough review process that puts client interest first. Duties Under the Financial Markets Conduct Act 2013, it is the duty of The Insurance Basket to ensure I:
  • meet the standards of competence, knowledge, and skillset out in the Code of Professional Conduct for Financial Advice Services (Code of Conduct), which form part of the wider regulatory regime for financial advice and ensure I have the expertise necessary to provide you with advice; and
  • give priority to your interests by taking all reasonable steps to ensure that the advice given to you is not materially influenced by my own interests or the interests of any other person connected with the giving of advice; and
  • exercise care, diligence, and skill that a prudent person engaged in the occupation of giving related financial advice would in the same circumstances; and
  • meet the standards of ethical behaviour, conduct, and client care set out in the Code of Conduct, to treat you as I should and to provide you with suitable advice.

What if something goes wrong

I value the ability of my clients to provide feedback about the service they have received as well as the opportunity to put it right when they are unhappy with any aspect of my service.

If you would like to raise concerns about the service you have received, I have an internal complaint process that I will follow when I receive your formal complaint.

My internal process involves:

  1. Requesting your complaint in writing
  2. Acknowledging the receipt of your complaint within 2 working days of receiving it.
  3. Investigate your concerns by speaking with all the involved parties and reviewing all the documentation I hold on file.
  1. Provide a formal written response within 28 days of acknowledging your concerns.

If you would like to make a complaint, please email: james@theinsurancebasket.co.nz

If you are unsatisfied with the outcome of my internal complaints process, you are able to

escalate it to my dispute resolution scheme:

Scheme: Financial Dispute Resolution Service

Address: Freepost 231075

PO Box 2272

Wellington 6140

Telephone number: 0508 337 337

Email address: enquiries@fdrs.org.nz

They are an independent dispute resolution service provider that helps resolve complaints about financial service providers, free of charge.